Client: Recite by 4CiteLabs
Recite is a referencing checking tool that checks that in text citations match the reference list at the end of academic works. Their software allows academics to more easily check their papers, theses and dissertations by ensuring the references within the body of the text correctly match up with the reference section, and that all references are contained within the right format.
The Brief
Recite reached out wanting to create a series of ongoing tutorial videos for their global user base, showing users how to get the most out of their reference checking software. The series of videos aims to act both as a tool for customer support queries, but primarily as a way of allowing new and existing users to get more from the software.
The videos are a mix of screen recordings, 2D animation and infographics that aim to keep all of the processes engaging and easy to understand for both those
Our Approach
We worked closely with Recite to determine which videos would be the best to produce for their range of users, based on existing user feedback and the Recite team’s in-depth software knowledge. We then conducted a number of sessions in our Coventry studio premises to record voiceovers and screen recordings.
Armed with these recordings we mixed in the use of 2D animation, parallax animation and infographics to craft a selection of detailed, informative tutorials. These completed filed were then passed to the team at Recite for inclusion on their YouTube channel, embedding on to their web pages and for use in email newsletters and other circulations.
